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Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories

Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories
Updated October 29, 2025
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Announcement blog tagAnnouncementAddress verification blog tagAddress verificationEcommerce blog tagEcommerceAddress data blog tagAddress dataAddress validation blog tagAddress validation
Smarty named as "Data Intelligence Leader" across address verification and e-commerce categories

PROVO, Utah--Smarty, a leader in address data intelligence, today announced that it has been named an industry leader, receiving 22 awards and top honors across address verification and e-commerce tools categories in G2's Spring Report. Awards and rankings originate from customer feedback and reviews, highlighting the best software products for businesses.

Smarty ranked first amongst over 50 address verification services, honored with recognition in the following areas:

  • Leader
  • Easiest To Use
  • Most Implementable
  • Easiest Admin
  • Best Results
  • Best Relationship
  • Best Usability
  • Highest User Adoption
  • Best Meets Requirements
  • Momentum Leader

G2's address verification category awards are based on customer feedback and verified reviews from nearly 1,000 customers. The 22 awards and #1 ranking underscore the company's commitment to delivering top-notch customer service, easy implementation, and best-in-class reliability.

Smarty's CRO, Rob Green, expressed his gratitude for the distinction, stating, "Smarty is thrilled to be so broadly recognized by G2 as the leader in address data intelligence, and we’re grateful to our customers for their feedback and support." Customer satisfaction is at the forefront of everything we do, and we’re proud to see that reflected through the industry-recognition highlighted by these awards."

Smarty continues setting the standard for address data, verification, and geocoding. The company remains committed to providing innovative services and exceptional customer experiences to help businesses achieve their goals, which is evident through authentic user feedback that showcases how organizations are reaping the benefits of Smarty's technology.

"The Smarty tool has been fundamental in helping us clean the data and build our models… I’ve never experienced any issues with the tools, and they seem to be getting better all the time," shared Jake Janacek, Project Manager at The American Red Cross. "The address verification really does make an impact. We're able to get to the communities we serve because we have good addresses."

Further, the company offers reliable and scalable address validation and geocoding solutions to a broad range of organizations, including e-commerce businesses, financial institutions, government agencies, healthcare, telecommunications, insurance, and more. The company’s services are designed to ensure accuracy and dependability. Learn how Smarty helps businesses reduce costs and liability, improve customer experiences, and increase operational efficiency through its address validation tools by trying the demo today.

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